From the report: "U.S. consumers realize large and growing value from online
media. In fact, they now derive more value from online media—net of the
associated costs—than they receive from offline media, according to new
research by The Boston Consulting Group. We call this measure of value
“consumer surplus” and, for online media, it amounts on average to
approximately $970 per U.S. connected consumer, or online user, per year—or
about 2.5 percent of the average annual income in the U.S. The comparable
consumer surplus for offline media is approximately $900." Read more
