Thursday, December 15, 2011

Big Brother Is Watching You as Stores Seek Better Data: Retail

Ashley Lutz & Matt Townsend, Bloomberg Businessweek, Dec. 14, 2011

From the article: "Brick-and-mortar stores have long wanted to track consumers the way online merchants do and are starting to figure out how. They’re using security cameras to monitor shopping behavior and tracking mobile phones to divine which stores people visit ...For years retailers have deployed security cameras, largely to deter and catch shoplifters. Now some are using the cameras to watch how shoppers behave. ...While retailers are starting to understand the potential of security cameras as intelligence-gathering tools, it will take time for the technology to become widespread because loss- prevention managers rather than marketing types still have authority over the cameras." Read more