From the article: "More than 1,000 hospitals have embraced online social networking. It’s as much for them as for the 4,700 or so that have avoided the resource that ECRI Institute has released a new risk analysis, "Social Media in Healthcare," and made it available for free downloading. The implication: Adopters need to be aware of the risks they face while abstainers should consider the benefits they’re missing out on….The organization said that, in using social media to meet consumer demand, hospitals must create and enforce social media plans that define how engaged the organization will be, who its audience will be and who will be responsible for managing social media outlets. They should also establish policies and procedures for managing risks related to privacy, reputation management and employment issues." Read more
See Also
Social Media in Healthcare (registration may be required)
Healthcare Risk Control, ECRI Institute, November 2011
