From the article: "This week will bring the long-awaited opening up of a new realm of Web addresses in which just about any word—such as dot-furniture or dot-arcticvacations—can serve as a domain name. And to some, that spells opportunity…. It will be the first time in more than a decade that anyone can apply for the rights to control a slice of the broader Web marketplace, as opposed to just domains for specific types of Internet users…. Large companies are likely to make up the bulk of applicants. But most of the big firms will probably go after brand names for which they already own trademarks and hold onto any registries they acquire." Read more
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Rod Beckstrom, ICANN Blog, Jan. 6, 2012
