From the article: "Big brands are behind hundreds of proposals for new
Internet addresses, including scores for generic terms such as
"cruise," ''.kids" and ".tires."
If approved, Amazon could use ".author" in an attempt to dominate
online bookselling, while Google could use ".love" to collect
registration fees from its rivals.
Amazon and Google also are vying for ".app" and
".music," while the wine company Gallo Vineyards Inc. wants
".barefoot."
It's all part of the largest expansion of the Internet address system since
its creation in the 1980s, a process likely to cause headaches for some
companies while creating vast opportunities for others. The organization in
charge of Internet addresses, the Internet Corporation for Assigned Names and
Numbers, announced the proposals for Internet suffixes Wednesday. A suffix is
the ".com" part in a domain name.
The bids now go through a review that could take months or years. Up to
1,000 suffixes could be added each year." Read more
