From the blog: "Behind the scenes, there’s a big change happening on internet. It’s
something that’s mostly hidden from web surfers, but it’s becoming critical to
big internet companies such as Google and Netflix.
They’re moving servers — usually free of charge — next to the service
providers’ networking gear so that people trying to watch a popular YouTube
video don’t have to send traffic across the network to servers back to the
website’s data center. It can save companies like Google and Comcast lots of
money, and it speeds things up for consumers.
According to Craig Labovitz, founder of network analysis company Deepfield
Networks, it’s also changing the way that internet companies
work. “The business they’re in isn’t delivering bits anymore.
It’s delivering content,” he says. And while not everyone agrees, Labovitz says
there’s a bit of a land rush going on as more companies move to get their
content closer to consumers." Read more
