Wednesday, June 13, 2012

Microsoft, Yahoo Sell Tracking Data to Political Campaigns

From the article: "Microsoft and Yahoo have not yet issued a response to revelations in this hot-off-the-presses ProPublica investigative story showing how the tech giants have begun cashing in on the hunger of political parties to tailor messages to specific voters.

The ability of political campaigns to micro-target voters, via regular mail and robo calls, has been widely documented. Investigative reporter Lois Beckett reveals how Microsoft and Yahoo are making cheaper, mass-scale voter targeting possible by collecting, then selling, the digital footprints that millions of U.S. consumers lay down as they surf the Internet." Read more

See also
Beckett, Lois. "How Microsoft and Yahoo Are Selling Politicians Access to You." ProPublica, June 11, 2012.