From the article: "For businesses to succeed in a digital economy where data is currency they need to build trust to encourage consumers to share their personal information, a new report concludes. New research
into consumer attitudes towards data privacy has revealed that one in three
people now regard their personal information as a tradable commodity and that
trust in a brand is the main factor in determining whether or not a person is
prepared to share their details for marketing purposes.The findings of the research
have significant ramifications for brands and digital platform owners that rely
on niche and mass marketing for their revenues. The independent study conducted
by Future Foundation and published
by the Direct Marketing Association (DMA) comprises findings of a survey of 1,020 UK adults. Titled Data privacy: What the consumer really thinks the report reveals that
the public holds a finely nuanced range of perspectives and a sophisticated
level of understanding of the commercial value of their personal information
and how it is used by companies." Read more
