From the blog: "Physicians are torn about using Facebook, Twitter and blogs in
their practices. While they recognize the power of such social-media tools,
doctors are wary of inadvertently crossing professional boundaries with
patients.
To really get a patient's attention, say doctors, you must start from where
they are.
And where they are these days may be on their phone or computer, tweeting,
texting, posting on Facebook.
But Twitter, blogs and text messaging aren't in the comfort zone of most
physicians — even if some of their patients crave that less formal and more accessible
relationship." Read more
