Facebook: The Real Presidential Swing State

Talbot, David. "Facebook: The Real Presidential Swing State." Technology Review, July 20, 2012.

From the blog: "Now, in 2012, Facebook is central to the upcoming presidential election. Both Obama and his Republican opponent, Mitt Romney, are well aware that half or more of the electorate is on Facebook. Both campaigns' websites are entwined with Facebook pages; visitors are encouraged to log in with their Facebook accounts and then post messages supporting the candidates for their friends to see. What Facebook also gives the candidates is an arena for testing, analyzing, and distributing precisely targeted political advertising." Read more