Wednesday, April 4, 2012

ISACA: 58% Use Location-based Apps Despite Privacy Concerns

ISACA: 58% Use Location-based Apps Despite Privacy Concerns, ISACA press release, April 3, 2012.

From the press release: "Fifty-eight percent of consumers who have a smart device use location-based applications, despite concerns about safety and third-party use of their personal information for marketing purposes, according to a recent survey from nonprofit global information security association ISACA. 

A telephone poll of 1,000 Americans shows that many people have concerns or incomplete information about geolocation, which uses data acquired from a computer or mobile device to identify a physical location:
  • Top concerns include third-party use of personal information for marketing purposes (24%) and strangers knowing too much about people’s activities (24%)
  • Personal safety is the next biggest concern (21%)
  • 43% of people do not read the agreements on apps before downloading them, and of those who do read the agreements, 25% believe these agreements are not clear about how location information is being used" Read more
See Also
Geolocation: Risk, Issues and Strategies, ISACA white paper, 2012.