Wednesday, April 18, 2012

Many Doctors Don't Take Social Media Beyond Marketing

Terry, Ken. "Many Doctors Don't Take Social Media Beyond Marketing."  Informationweek, April 10, 2012.

From the article: “Healthcare organizations in the United States should learn from their peers abroad and expand the use of social media beyond marketing functions, suggests a new report from technology consulting firm CSC.

Around the world, CSC researchers found, healthcare has been less proactive than other industries in embracing social media. Within the healthcare sector, hospitals are furthest ahead in using this new method of engaging with consumers. ….Within the United States, large, urban, academic, and pediatric hospitals are leading the way in social media. For example, 42% of U.S. hospitals with 400 or more beds use social media, compared to 15% of facilities with fewer than 70 beds. Among major teaching hospitals, 58% have adopted social media vs. 16% of nonteaching hospitals, the report says."  Read more

See also
"Should Healthcare Organizations Use Social Media? A Global Update," a report prepared by Computer Sciences Corporation, March 2012.