Tuesday, April 17, 2012

U.S. Consumers Turn to Facebook, Twitter for Healthcare Answers

Mearian, Lucas. “U.S. Consumers Turn to Facebook, Twitter for Healthcare Answers.” Computerworld, April 17, 2012.
From the article: “A third of U.S. consumers now use social media sites such as Facebook and Twitter to seek medical information and track and share symptoms. They're also using the sites to vent about doctors, drugs, treatments, medical devices and health plans.

The survey of 1,040 U.S. consumers was put together by consulting firm PricewaterhouseCoopers (PwC) and includes data from a separate survey of healthcare and pharmaceutical executives on how social media is used in their business strategies.

Not unexpectedly, young adults rely on social networks for healthcare information far more than older Americans. The survey found that more than 80% of those between the ages of 18 and 24 said they're likely to share health information through social media channels -- and nearly 90% said they would trust information found there.

By comparison, less than half (45%) of those surveyed between the ages of 45 and 64 said they're likely to share health information via social media.

The PwC report showed that four in 10 consumers have used social media to find health-related consumer reviews of treatments or doctors; one in three have sought information related to other patients' experiences with their disease; and one in four have posted comments about their health experience.” Read more

See also
Social Media “likes” Healthcare: From Marketing to Social Business prepared by Pricewaterhouse Coopers, LLP Health Research Institute, April 2012.