Thursday, April 5, 2012

New Internet Users and Online Privacy Perceptions

Turner-Lee, Nicol E., New Internet Users and Online Privacy Perceptions (March 31, 2012).

From the abstract: "This paper explores how minorities and low-income people define, understand and act upon online privacy concerns, and how these communities are impacted by online behavioral advertising. The author’s research will address the degree to which new Internet users, especially people of color, seniors and youth, are often subjected to online targeted advertising due to their lack of experience managing privacy controls and permissions. The authors will present a final paper that integrates both qualitative research as gathered through focus groups and one on one interviews, and secondary analyses of existing research to offer policy recommendations that strive to protect these populations from “bad online actors” that promote predatory targeted advertising." Read more