Webster, John. "Why 'Big Data' Is Here To Stay." CNET News, April 25, 2012.
From the opinion: "There is a tendency to see the big-data phenomenon as another turn of the hype cycle. Indeed, I've been told that a prominent marketing executive was overheard as saying, "Never has a term so vague meant so much to so many." Not long from now, big data will go the way of all technology hype cycles and become another chapter in computing history, following the ones on cloud, client/server, and the mainframe. But it will have spawned new computing systems -- ones that more closely think the way we do." Read more
