Tuesday, April 17, 2012

Most Wikipedia Entries About Companies Contain Factual Errors, Study Finds

From the article: “Sixty percent of Wikipedia articles about companies contain factual errors, according to research published recently in the Public Relations Society of America's (PRSA) scholarly publication, Public Relations Journal. Findings from the research will help establish a baseline of understanding for how public relations professionals work with Wikipedia editors to achieve accuracy in their clients' entries…. Only 35 percent of respondents were able to engage with Wikipedia, either by using its "Talk" pages to converse with editors or through direct editing of a client's entry. Respondents indicated this figure is low partly because some fear media backlash over making edits to clients' entries. Respondents also expressed a certain level of uncertainty regarding how to properly edit Wikipedia entries.” Read more

See also
DiStaso, Marcia, W. “Measuring Public Relations Wikipedia Engagement: How Bright is the Rule? Public Relations Society of America 6 (2012).