Ad Industry, Privacy Advocates Spar Over 'Do Not Track'

Gruenwald, Juliana. "Ad Industry, Privacy Advocates Spar Over 'Do Not Track'." National Journal, September 21, 2012.

From the article:  "Lawmakers and the Federal Trade Commission are being lobbied to intervene to help settle differences between some advertising industry representatives and privacy advocates over how to implement a “do-not-track” option giving consumers the choice of whether they want to be tracked online. …The World Wide Web Consortium (W3C), an international organization that sets technical standards for the Web, has been convening talks involving advertising and tech industry representatives and privacy advocates on developing a standard for what it means to abide by a consumer’s do-not-track preference. Those talks, which have been going on for months, however, appear to have reached a stalemate and some of the parties involved are now looking outside the group for help." Read more