"Consumers Will Share Personal Information with Businesses if They Feel it is Mutually
Beneficial to Do So, Says Think Tank." Out-Law.com, September 19, 2012.
From the report: "Regulators and businesses need to find a flexible, dynamic framework, which recognises the diversity of views on the issue, and consider how people can customise and negotiate their relationship with organisations, so that it is and feels mutually beneficial," Demos said in a new report (80page / 490KB PDF) on the 'data dialogue'. "We believe that three key principles can help establish this approach to data sharing: offering informed choice, having meaningful options and elucidating the mutual benefit of doing so."" Read more
See also
Barlett, Jamie. "The Data Dialogue." Demos, 2012.
