Wednesday, November 7, 2012

Let the Crowd Fix Your Product's Bugs

From the article: "I'm starting to come to the conclusion that of all the myths businesses and their leaders tell themselves, one of the most harmful is that they know where the expertise is. The more I learn about the results from crowdsourcing and open innovation efforts, the more I believe that the smart strategy is to expose your problems and challenges to as many people as possible and let them show you what they can do. Here's my most recent example of the power of this approach." Read more