From the article: "I'm starting to come to the conclusion that of all the myths
businesses and their leaders tell themselves, one of the most harmful is that
they know where the expertise is. The more I learn about the results from
crowdsourcing and open innovation efforts, the more I believe that the smart
strategy is to expose your problems and challenges to as many people as
possible and let them show you what they can do. Here's my most recent example
of the power of this approach." Read more
