Ranadive, Vivek. "The Five Forces Shaping the 21st Century." Forbes, November 27, 2012.
The 21st century didn’t start in the year 2000. It started in 2010, the same way the 20th century began in 1908 with the advent of the automobile. It became the century of highways and freeways, the century of the auto—the American century. Similarly, if you look at what happened a couple of years ago, there were all kinds of crossover points that happened around the same time: more cell phones than landlines, more laptops than desktops, more debit cards than credit cards, more farmed fish than wild fish, more girls in college than boys.
I am dedicated to the belief that if you get the right information to the right place at the right time and in the right context, you can make the world a better place. This is something I call the two-second advantage. In order to achieve that, you need to understand five forces shaping the 21st century.
