From the report: "Online
personalization presents recommendations of products and services based on
customers’ past online purchases or browsing behavior. Personalization
applications reduce information overload and provide value-added services.
However, their adoption is hindered by customers’ concerns about information
privacy. This paper reports on research undertaken to determine whether a
high-quality recommendation service will encourage customers to use online
personalization. We collected data through a series of online experiments to
examine the impacts of privacy and quality on personalization usage and on
users’ willingness to pay and to disclose information when using news and
financial services." Read more