Wednesday, December 12, 2012

Social Media a Healthcare Data Gold Mine

Dembosky, April. "Social Media a Healthcare Data Gold Mine." The Financial Times, December 11, 2012.  
From the article: "Healthcare companies are loathe to tread into such sensitive territory, but they are keenly aware of the goldmine of health data stored in people’s social media accounts…

Pharmaceutical companies already analyse social media sites to track reports of side-effects of their drugs. That data can help correct formulas more quickly than waiting for the results of years-long clinical trials; it can also be used to set prices and test marketing slogans.

Public health officials are also interested in social media data as a source of information on disease outbreaks." Read more