Tuesday, January 15, 2013

Emotional Arousal Key to Information Sharing, Study Says

From the article: "Fueled by the ever-growing power of the Internet and countless websites being started up every day, today's world revolves around information sharing and receiving. And a study conducted by Jonah Berger of the University of Pennsylvania, shows that both high physical and emotional arousal lead to the sharing of more information, giving more insight as to why people share what they do.

A two-part study, "Arousal Increases Social Transmission of Information" was conducted with more than 100 participants by The Wharton School at the university, to look at the role emotional and physical arousal plays in information sharing, specifically news, both personal and public." Read more

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