From the report: "The Search Agency, a global online marketing firm and the largest
independent U.S. search marketing agency, today announced wave II results of
its 2012 Online User Behavior and Engagement Study, conducted
online by Harris Interactive among 2,006 U.S. online adults from August 14-16,
2012. In addition to other findings, the study shows that, while Americans may
be tweeting, searching and pinning to their hearts delight, they can’t pinpoint
how some of the web’s most popular sites make a dime.
Findings Include:
We Know How to Post, but Not How They Profit
70% of U.S. online adults know how to post on someone’s wall, but only 54% understand how Facebook makes money. Males demonstrated a higher understanding around Facebook’s monetization strategies at 57%, vs. females at 51%.
Men Tweet, Women Pin
More online men know the character length of a tweet (37%) than online women (27%). When it comes to Pinterest, more women know what it means to “pin” something online (48%) than men (42%)." Read more
