From the article: "But now legislators, regulators, advocacy groups and marketers are squaring
off over newer technology: smartphones and mobile apps that can continuously record
and share people’s precise movements. At issue is whether consumers are
unwittingly acquiescing to pervasive tracking just for the sake of having
mobile amenities like calendar, game or weather apps…. The bill, approved last
month by the Senate Judiciary Committee, would also require mobile services to
disclose the names of the advertising networks or other third parties with
which they share consumers’ locations.
….Yet many marketers say they need to know consumers’ precise locations so
they can show relevant mobile ads or coupons at the very moment a person is in
or near a store. Informing such users about each and every ad network or
analytics company that tracks their locations could hinder that hyperlocal
marketing, they say, because it could require a new consent notice to appear
every time someone opened an app." Read more
