Wednesday, January 30, 2013

Gartner: Social Business Efforts Largely Unsuccessful So Far

From the article: "Many large companies are embracing internal social networks, but for the most part, they're not getting much from them, according to analyst firm Gartner.

By 2016, some 50% of enterprises "will have internal Facebook-like social networks," and 30% of these will be considered to be as crucial as email and telephones, a Gartner study announced on Tuesday states.

However, through 2015, 80% "of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology," according to the report." Read more