From the article: "In many ways the Internet is the ultimate virtual
laboratory. Social media and news sites tell the casual observer much about our
priorities and interests, whether it's the grave prognosis of the U.S.'s
ongoing "fiscal cliff"
political negotiations or elation over England's royal pregnancy.
Social scientists believe that, beyond such superficial revelations, the
Internet can also be a tool for conducting expansive, yet inexpensive research experiments at unprecedented speed." Read more