From the article: "Now that the use
of social media is part of the TV newsroom norm, the industry is wrestling with
the next wave of issues associated with the medium — hashing out matters ranging
from who owns on-air personalities’ Facebook accounts to delineating between
professional and personal tweets.
Individuals on
all sides of the equation, from station group owners to newsroom staffers, are
pushing to add more structure to the use of social media both on and off the
job, primarily so the practice doesn’t come back to bite them, industry
watchers say.
The lack of
industry wide standards regulating social media practices also is starting to
create unexpected problems, particularly for anchors and reporters who, to some
degree, are winging it." Read more