Thursday, January 31, 2013

Who Owns, Controls Social Media Activity?

From the article: "Now that the use of social media is part of the TV newsroom norm, the industry is wrestling with the next wave of issues associated with the medium — hashing out matters ranging from who owns on-air personalities’ Facebook accounts to delineating between professional and personal tweets.
Individuals on all sides of the equation, from station group owners to newsroom staffers, are pushing to add more structure to the use of social media both on and off the job, primarily so the practice doesn’t come back to bite them, industry watchers say. 

The lack of industry wide standards regulating social media practices also is starting to create unexpected problems, particularly for anchors and reporters who, to some degree, are winging it." Read more