Companies Miss Potential to Exploit Data

Taylor, Paul. "Companies Miss Potential to Exploit Data." The Financial Times, July 17, 2012.

From the  article: "Companies are missing a significant revenue opportunity because they lack the capabilities needed to fully exploit the information they collect, according to the results of a new survey of senior executives.

Senior corporate executives recognise the importance of collecting and managing ‘big data’, but almost a third think their companies are not prepared for the ‘data deluge’ and an astonishing 93 per cent believe their organisations are losing revenues – on average 14 per cent – because they cannot fully utilise the information they collect, according to the survey conducted by Oracle, the business software group." Read more