From the article: "Companies are missing a significant revenue opportunity because they lack
the capabilities needed to fully
exploit the information they collect, according to the
results of a new survey of senior executives.
Senior corporate executives recognise the importance of collecting and managing ‘big data’,
but almost a third think their companies are not prepared for the ‘data deluge’
and an astonishing 93 per cent believe their organisations are losing revenues
– on average 14 per cent – because they cannot fully utilise the information
they collect, according to the survey conducted by Oracle, the business
software group." Read more