Thursday, July 26, 2012

The Great American Smartphone Migration: Nearly Half of Feature Phone Subscribers Who Acquired a New Device in April Switched to a Smartphone

From the release: "The study found that nearly half of feature phone subscribers who acquired a device during April 2012 switched to a smartphone, an increase of 9.5 percentage points from the previous year, as smartphone adoption continues its upward climb in the U.S. Among this audience, 61.5 percent of consumers acquired devices running the Google Android platform, with 25.2 percent choosing Apple devices and 7.1 percent opting for Microsoft smartphones." Read more