Tuesday, October 2, 2012

Ad-Supported Internet Makes Big Contribution to U.S. Economy, IAB Report Says

Hayley Tsukayama, October 1, 2012, "Ad-Supported Internet Makes Big Contribution to U.S. Economy, IAB Report Says," The Washington Post Post Tech Blog.

From the article: "The Interactive Advertising Bureau released new figures Monday showing that advertising supported Internet companies contributed $530 billion to the economy in 2011 and are, in some way, responsible for 5.2 million U.S. jobs.


The IAB-commissioned report from Harvard Business School, which updated a similar 2009 report, found Internet-based companies in every congressional district in the United States. About 2 million people are directly employed by Internet ad-supported firms, the report said.

An additional 3.1 million jobs, including those in Internet advertising and digital advertising analysis, would not exist without the sector." Read more