From the paper: "Social
Media will be the preferred medium of communication, network and connections in
time to come. This paper analyses the co-relationship between Social Media and
healthcare sector. The study tried to see if there is link between social media
and healthcare. The study found that there is very strong link and ordinary
people surf the net to find about ailments and even medications prescribed. The
study further found that people even interchange ideas, share issues and
queries regarding various drugs, there usage and effect. Even pharmaceutical
companies are active across the board. They try and create awareness by
developing games, running campaigns etc. For this we studied social media
policies of some companies. As healthcare is a vital sector which affects like
and quality of life some regulations are required. Study found that US and EU
have some regulations already in place. The key recommendation is that the
tweets and comments should be carefully made and responded to. The study found
that social media and health care is a major winning combo." Read more