Wednesday, May 2, 2012

Digital circulation up 63% for U.S. newspapers

Staci D. Kramer. "Digital Circulation up 63% for U.S. Newspapers." Paid Content, May 1, 2012.

From the article: "The semi-annual numbers are out from the Audit Bureau of Circulations…some top-line numbers for the six-month period ending March 31, 2012:
Digital circulation now accounts for 14.2 percent of newspapers’ total circulation mix; up 63 percent from 8.66 percent in March 2011. That includes tablet or smartphone apps, replica editions, metered or restricted-access websites, and e-reader editions. That’s the same percent increase as the report covering the reporting period that ended in September.
Average daily circulation was up .68 percent; that covers 628 papers.
Average Sunday circulation was up 5 percent; that covers 532 papers." Read more

See also
The Top U.S. Newspapers for March 2012.  Audit Bureau of Circulations.