Wednesday, May 16, 2012

Study: 3G/4G Tablets Suck Up 3X More Data Than Smartphones

Fitchard, Kevin.  "Study: 3G/4G Tablets Suck Up 3X More Data Than Smartphones." Gigaom, May 15, 2012.
From the article: "tablets connected to 3G and 4G networks consume a lot more data than their smartphone equivalents. However, on Tuesday video optimization vendor Bytemobile reported exactly how much: tablets eat up three times more data than smartphones over the cellular network.

Bytemobile, which collects anonymous data from the 130 global carriers that use its optimization products, also found that tablet users tend to have much more involved Internet sessions. In the second quarter, the typical iPad session spanned 33 different Web pages, while on iPhone that number was 20 Web pages. Tablet users also seemed to be more engaged in the sites they did visit, possibly through viewing richer media or more direct interaction with site features. Bytemobile said the typical iPad session consumed 160 percent more data than an iPhone session." Read more

See also
"Bytemobile: Tablets Drive 3x More Mobile Data Traffic, 160% More Mobile Web Usage per Session Than Smartphones," a press release from Bytemobile, Inc., May 15, 2012.