Tuesday, May 8, 2012

Nielsen: 1.5M U.S. Households Cut the Cord in 2011

From the article: "One thing seems certain: the number of U.S. homes subscribing to a cable, satellite or telephone company for a multichannel TV bundle isn’t growing as fast as it used to.
In fact, belying several earlier research studies, which said growth of U.S. multi-channel services has slowed significantly but not stopped, Nielsen’s latest “Cross-Platform Report” says the number of U.S. homes paying a multichannel provider for TV services last year actually declined by 1.5 million, or about 1.5 percent.

Subscription gains made by telco providers AT&T and Verizon (about 1.1 million) and satellite service companies DirecTV and Dish (added 280,000 subscribers) could not offset the over 2.9 million subscriptions lost by cable providers, Nielsen reports." Read more

See also
The Cross Platform Report - Q4 2011, a report prepared by The Nielsen Company, 2012.