Monday, May 21, 2012

Pew Internet: The Future of Gamification

Anderson, Janna and Lee Rainie. The Future of Gamification, a report prepared by Pew Internet, May 18, 2012.

From the overview: "The word “gamification” has emerged in recent years as a way to describe interactive online design that plays on people’s competitive instincts and often incorporates the use of rewards to drive action—these include virtual rewards such as points, payments, badges, discounts, and “free” gifts; and status indicators such as friend counts, retweets, leader boards, achievement data, progress bars, and the ability to “level up.”… Will the use of gamification, game mechanics, feedback loops, and rewards to spur interaction and boost engagement, buy-in, loyalty, fun, and/or learning continue to gain ground and be implemented in many new ways in people’s digital lives between now and 2020? A highly engaged, diverse set of respondents were asked by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center to answer this question in an online, opt-in survey." Read more