Thursday, May 31, 2012

Twitter Use 2012

Smith, Aaron and Joanna Brenner. "Twitter Use 2012. Pew Internet, Pew Research Center, May 31, 2012.

From the summary: "As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption reamins steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter." Read more