Thursday, March 8, 2012

BBC Expects Olympics to Usher in New TV Age

Bradshaw, Tim. "BBC Expects Olympics to Usher in New TV Age." The Financial Times, March 6, 2012.

From the article: "The London Olympics will transform the British media landscape by ushering in a new age of “connected TV”, the BBC’s digital chief predicts, just as the Queen’s coronation did almost 60 years ago. The live broadcast of Queen Elizabeth II’s coronation in 1953 prompted many homes to buy black-and-white TV sets for the first time, doubling the number of TV licenses in the UK to 3m. As the BBC prepares a big push behind its online coverage of this summer’s Olympics, Ralph Rivera, the BBC’s director of future media, says this year could be similarly pivotal for TV’s next evolution."  Read more (registration may be required)