Monday, March 12, 2012

Identity Companies: Paid to Know About You

Hardy, Quentin. “Identity Companies: Paid to Know About You.” The New York Times, March 9, 2012.

From the article: "Identity management is all those things: how a corporate server can be sure only authorized people are accessing data, and how a Web site can recognize the right customers and remember their habits, to sell them more stuff. And sell us they will. Gigya is an identity management company aimed at consumers. It started out as a widget on MySpace, and got in early enough into social logins that it now works with over 500,000 Web sites, and enables over 1 billion logins a month." Read more