Roberts, Paul. "The Value Of Data Privacy To Consumers? About 65 Cents." Threat Post, March 14, 2012.
From the article: "What is the value of data privacy to online shoppers? About 65 cents, according to a new study of by researchers in Britain and Germany.
From the report: "Study on Monetising Privacy: An Economic Model for Pricing Personal Information" was released in February and presents the results of work by researchers from DIW Berlin, the German Institute for Economic Research, and the University of Cambridge in the UK. The study was sponsored and released by ENISA, the European Network and Information Sharing Agency. In it, researchers found that consumers consistently prefer companies that protect the privacy of their data over companies that don't. Unfortunately, that preference for privacy wasn't very strong. Online consumers in the ENISA-sponsored test were reluctant to spend more than a €.50 (.$65) premium to protect information like their e-mail address and cell phone number from marketers, researchers found, suggesting that the intrinsic value of privacy protections is low for most consumers." Read more
See Also
Somini Sengupta, March 19, 2012, "What Would You Pay for Privacy?," The New York Times Bits Blog.
Dr. Nicola Jentzsch, Sören Preibusch, and Andreas Harasser, Study on Monetising Privacy. An Economic Model for Pricing Personal Information, European Network and Information Security Agency report, February 28, 2012.
