Friday, March 2, 2012

Social Media Offers New Recruitment Strategy for Clinical Trials

Zamosky, Lisa. "Social Media Offers New Recruitment Strategy for Clinical Trials." iHealthBeat, March 1, 2012.

From the article: "Facebook and clinical research may sound like strange bedfellows, but researchers from academic settings and the pharmaceutical industry have started to jump onto the social media bandwagon. Many researchers say social media can educate patients about the value of clinical research and encourage them to participate in studies. The success of clinical research hinges, in large part, on the ability to recruit patients. Yet, targeting the right patients and retaining their participation is one of the greatest challenges researchers face…. To prevent such losses and attract more patients to clinical trials, researchers increasingly are turning to social media."  Read more