Wednesday, February 15, 2012

90% of Consumers Worry About Online Privacy

Palmer, Alex. "Report: 90% of Consumers Worry About Online Privacy." Direct Marketing News, February 10, 2012.

From the article: "Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.

Of the 90% of consumers who worry about their online privacy, 23% report “always” worrying while 21% say they are “frequently” worried. Of the 41% that disagreed with the statement “I trust most companies with my personal information online,” 12% strongly disagreed."  Read more

See Also
TRUSTe. "TRUSTe Privacy Index."