Kroes, Neelie. "EU Data Protection Reform and Cloud Computing." (speech, “Fueling the European Economy” event, Microsoft Executive Briefing Centre, Brussels, Belgium, January 30, 2012).
From the speech: "Cloud computing will change the way businesses do IT, and it will change our economies. Because it will tremendously increase flexibility and efficiency. And I think we could all do with a productivity boost right now. But potential users still hesitate. They worry about the service they will be getting, about risks of lock-in and whether they can trust the provider with their data. Today I want to focus on another, very topical part of the story: the EU data protection reform and what it means for Cloud Computing….Our proposal starts from everybody owning their own personal data. It can only be used with good reasons. You can correct it, get a copy in a commonly-used, interoperable format to go on using it elsewhere, or to have it deleted.So putting your personal data in the Cloud needn't mean you lose control of it, or that you’re locked in to one provider." Read more