Thursday, February 23, 2012

White House, Consumers in Mind, Offers Online Privacy Guidelines

Wyatt, Edward. "White House, Consumers in Mind, Offers Online Privacy Guidelines." The New York Times, February 23, 2012.

From the article: "The Obama administration on Wednesday outlined a set of online privacy principles that officials said would help consumers control the use of their personal data gleaned from Internet searches. The framework for a new privacy code moves electronic commerce closer to a one-click, one-touch process by which users can tell Internet companies whether they want their online activity tracked. …. Even before Congress approves privacy legislation, the Federal Trade Commission will have the ability to enforce compliance with a code of conduct to be developed by the Commerce Department or with advertising industry guidelines that companies would adopt voluntarily, Jon Leibowitz, the chairman of the F.T.C., said during a call with reporters on Wednesday.

Companies responsible for the delivery of nearly 90 percent of online behavioral advertisements — ads that appear on a user’s screen based on browsing and buying habits — have agreed to comply when consumers choose to control online tracking, the consortium said on Wednesday." Read more

See Also
We Can’t Wait: Obama Administration Unveils Blueprint for a “Privacy Bill of Rights” to Protect Consumers Online, press release by the Office of the Press Secretary, The White House, February 23, 2012.