Temple, James. "Why Privacy Policies Don't Work - And What Might." San Francisco Chronicle, January 29, 2012.
From the article: "People don't read privacy policies," Nick Bicanic, founder of Echoecho, a Los Angeles location app with baked-in privacy features, said at a Churchill Club event last week. "Like nobody." That puts everyone in a privacy quandary. It means consumers don't really know how much personal information they're giving up and how it might be used. It calls into question the informed consent rationale for our primarily self-regulatory approach to online privacy in this country. And it undermines the argument the industry has used to wash its hands of further responsibility: Hey, we told users what we were doing." Read more
